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What is Phishing Attack in Cyber Security?

Phishing attacks, since their creation, have posed a significant threat to the cybersecurity threat landscape.

According to recent stats 2024, every 1 of 42 emails contained a phishing attempt.

Almost 94% of the organizations were phishing victims, which shows a sense of urgency for robust defenses.

In this article, we will discuss phishing attacks meaning, different tactics used by cybercriminal & strategies that you can use to protect yourself and your organization.

Phishing Attack Definition

(Source: IBM )

Experts define phishing attack as a common attack pattern to perform cybercrime where an attacker uses fraudulent emails to steal personal or sensitive information. Thus, a disguised email is their primary weapon to trick you and make you click on a link or download an infected attachment file.

Moreover, this technique of Cyber attack has been active since the 1990s, and it’s still increasing day by day. Most cybercriminals associated with phishing usually try to steal your valuable information.

Thus, it’s pretty important to learn more about anti-phishing solutions & prevent data loss.

Firstly, let’s understand the different types of phishing attacks. Similarly, we’ll also check why phishing exercise is much needed for today’s organizations.

What is The Purpose of a Phishing Attack?

Its primary goal is to deceive individuals into sharing personal information. A phishing attack can lead to theft of email addresses, credit card information, bank account details, online usernames, passwords, etc, by impersonating a trustworthy source.

What Principles Do Phishing Attacks Rely Upon?

It mainly relies on the principles of social engineering, where users get manipulated due to a sense of urgency, authority, familiarity, and emotional appeal.

Why is Phishing a Major Cyber Threat?

It can bypass security measures by playing with human psychology,  leading to data breaches, financial loss, and identity theft.

It has become one of the favorite methods of cybercriminals due to its low cost and high effectiveness.

How Does Phishing Work?

Phishing works by tricking individuals into sharing sensitive data like credit card numbers by using a phishing email or websites that seem to be legitimate.

A sense of urgency gets created to get prompt responses and force the users to click on a malicious link & share personal data.

What Happens During a Phishing Attack

Several steps unfold during the process:

Bait Creation: This is the beginning, where the attackers build out fake websites, emails, or messages that mimic legitimate sources.

Distribution: Then the bait gets shared with a wide audience, forcing them to take steps such as clicking on a link, downloading an attachment, etc.

Engagement: Victim falls for the bait, clicks on the link, and then gets redirected to a fraudulent website.

Data Collection: Attackers capture the data provided by the victims on the fake websites.

Exploitation: Information gathered is used for criminal activities such as accessing accounts, stealing money, or conducting identity theft.

Aftermath: The victim may receive messages regarding unauthorized transactions, account breaches, or identity theft causing reputation damage and financial loss.

Potential Spread: Using compromised accounts to target the victim’s contact.

Common Phishing Techniques

  1. Social engineering

    Social engineering attacks involve using emails or messages to create a sense of urgency & manipulation, divulging users into sharing personal information.

  2. Malicious Redirects

    Sharing links that seem legitimate but redirect users to fake websites, which are specially designed to steal credentials or install malware.

  3. Typosquatting

    Involves creation of a fake website that resemble real ones but often have spelling mistakes with the motive to steal sensitive information.

Common Types of Phishing Attacks

  • Email phishing

what is phishing in cyber security, explain phishing in cyber security
Categorized as a broad attack involving generic emails containing malicious links forcing people into revealing personal information.

  • Spear phishing

Targeted attacks on individuals or organizations, using personalized information such as job title, name, and email address to increase credibility.

  • Clone Phishing

Replicating a legitimate email and replacing its attachment with malicious files to deceive the recipient.

  • Voice Phishing

It is a type of phishing where cybercriminals use phone calls, often disguised as legitimate entities, to get information directly from the victim.

  • Whaling

Type of spear phishing but involves more sophisticated tactics to steal login credentials that target high-profile individuals like executives.

  • Smishing and Vishing

Scam Through SMS
A lethal combination of phishing and SMS, where the hackers send malicious phishing messages.

  • Angler Phishing

Using popular social media platforms like Facebook, Twitter to force users to submit their information, often impersonating legitimate brands.

Stats of The Most Targeted Industries in 2024

phishing most targeted industry sectors worldwide 2024
(Source: Statista)

How To Prevent Phishing Attacks in Organization

  • Email Filtering Solutions: An Email security tool that can detect phishing, automatically screen and stop email phishing attempts from reaching your inboxes.
  • Multi-Factor Authentication (MFA): Try to use two or more verifications methods to authenticate your account, adding an extra layer of phishing protection.
  • Regular Software Updates and Patch Management:Periodically update your software and systems to fix vulnerabilities & enhance network security.
  • Incident Response Plan: A plan consisting of assessing, reporting, containment & recovery in case of being the victim of a phishing attack.
  • Domain Spoofing Protection: Use techniques like DMARC which prohibits cybercriminals from spoofing and impersonating your organization.
  • Employee Security Awareness Training: Involves educational programs to train employees on how to identify phishing scams and remain cautious in near future.

Why phishing assessment is important for organizations?

Do you know that many top brands such as PayPal and Microsoft are some of the most significant victims? Moreover, since the introduction of Ransomware in 2017, most of today’s businesses are vulnerable. As a result, phishing exercises and anti-phishing solutions are the need of the current hour.

Let’s say you’re running a successful business and you’re hiring for many positions. Now, your HR staff is receiving hundreds of job applications and checking different CVs. However, an attacker may have sent an infected file while disguising himself as a random job seeker. Thus, when you download these files, your systems are now infected by malicious codes.

So, what can we do in this position, and what standard anti-phishing solutions are available for us? Let’s find out:

  • Ensure that your organization uses security software such as Antiviruses, Firewall programs, etc.
  • Never ignore OS or internet browser updates, as they usually involve the latest security patches.
  • In case most of your staff is working remotely, then establish the BYOD (Bring your own device) policy.

We Can Help You Outsmart Phishers!

All in all, phishing attacks are one of the most common forms of cyberattacks. Moreover, the attack rates are increasing daily, and most businesses are entirely vulnerable to them. As a result, it’s essential to learn more about these cyberattacks and their various types.

Phishing emails containing links to fake websites or infected files are some common examples. Thus,  prevention is crucial for any organization in this digital era.

Lastly, make sure you’re taking help of a reputable cybersecurity services provider & using better security tools for your systems to stay protected. In case you’re promoting remote work, then applying the BYOD policy is the only right choice.

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